An important element in committing to work with a public relations team is establishing clearly at the outset how you will measure and value the public relations input and its contribution to your communication effort and reputation capital.
Hughes Public Relations encourages clients to take a measurement approach. We aim for agreed performance indicators at the start of each project. This ensures shared expectations and provides a framework for the recognition of performance.
A traditional measure of public relations has been publicity. While valuable, it measures only one important element of what we do. Other measurements of the communication process may include sales, visitor numbers, inquiries or complaints. The best measure of communication effectiveness is research. We are always keen to discuss and design research that can accurately measure the change in attitudes among key audiences to our clients’ reputations, goods and services.
Whether undertaken in-house or externally, these services are personally supervised from start to finish with absolute commitment to quality, cost effectiveness and speed of service.
Contact us to talk about communications strategies and measuring your results.
