Hughes Public Relations won a Public Relation Institute of Australia ‘Highly Commended’ Award in October 2010 for Aussie BBQ Legends campaign for Beerenberg Farm.
Hughes PR developed a campaign for Beerenberg's barbeque sauces called The Aussie BBQ Legends which centred around a competition to become the ‘Ultimate Aussie BBQ Legend’. The competition was housed within an engaging microsite, Aussie BBQ Legends, which gathered contributions from barbequers. The campaign included a Facebook page, Twitter account, Google Adwords campaign and subscriber emails. Read more about the objectives and outcomes of the Aussie BBQ Legends social media campaign.
Beerenberg have also recently featured in the media regarding their use of social media to drive sales and expand its marketing presence. Read the full article 'Beerenberg gets a taste for socialising' (PDF - download Adobe Acrobat Reader) from The Advertiser, 19 October 2010, p. 58.
Hughes Public Relations can help you understand social media and the opportunities it presents. Read more about the services we offer in digital and social media.
Download our Digital Media brochure. Read our social media articles on our Hughes PR in the News page.
