We share what's happening in communications, with these topical articles. And for more PR and communications commentary, make sure you read the Hughes PR blog.
OPINION: Wikiwars? PR pros seek editing rights from Wikipedia
Campaign Asia-Pacific, January 2012
PR professionals would like to edit Wikipedia entries on behalf of their brands, but... [read more]
Charting the Industry: Bad Rep Makes Consumers Think Twice
PR News, January 2012
An organization’s reputation is firmly linked to product brand success, says Weber Shandwick’s January 2012 study, “The Company Behind the Brand: In Reputation We Trust.” [read more]
Twitter's new censorship plan slammed
The Australian, January 2012
Twitter, a tool of choice for dissidents and activists around the world, is finding itself the target of global outrage after unveiling plans to allow country-specific censorship of tweets that might break local laws... [read more]
Crisis PR Analysis: Costa Cruises and the Costa Concordia tragedy
The Drum, January 2012
The tragedy that unfolded on Friday night off the coast of Italy is a PR team’s worst nightmare. And that’s the trouble with crisis comms – there’s no predicting when they will strike, so no matter how prepared you are, they always take you by surprise... [read more]
Demolishing the popular perception of property
propertyoz.com.au, May 2011
"Is the rising tide of negativism popularly directed at the property industry?" ... [read more]
Is the press release really dead?
Communications Conversations, February 2011
"Is the press release *really* dead? Or, have tales of its demise been greatly exagerrated?" ... [read more]
Emergency Services embrace Social Networking in Queensland Floods
Social Media Daily, January 2011
"Queensland Police and emergency services have embraced social media and social networking sites ..." [read more]
Harvey Norman avoids PR disaster, pulls offensive radio ad four hours after Twitter backlash
Smart Company, December 2010
"Businesses are being urged to monitor social media to avoid public relations disasters, after an incident over the weekend saw retail giant Harvey Norman sidestep a potential boycott by pulling a radio advertisement only four hours after backlash started appearing on Twitter." [read more]
Taking social media from thought to action - white paper
SAS, November 2010
"The average amount of time spent on social networking sites increased 82 percent last year. In many companies, it will move from a "one-off initiative" to an important, integrated tool in marketing and communications strategies." [read more]
Frocomm Australia's New Media Summit 2010 conference report (PDF)
Public Relations and Managing Reputation, November 2010
New media, social media, digital media… whatever term you prefer, is dramatically changing the way public relations practitioners operate. Digital media is becoming a critical part of any organisations communication..." [read more (PDF)]
Unfair Dismissal Case Highlights the Importance of Social Media Policy
My Social Media Policy, October 2010
"A recent decision of Fair Work Australia should highlight to employers the importance of having a social media policy in the workplace." [read more]
Social media screw-ups - a history
Social media influence, October 2010
"Given the explosion in social media participation it’s not surprising to see a steady year-on-year increase in social media screw ups..." [read more]
Always with me: how mobile and social media are changing us
University of Sydney lecture, September 2010
"The mobile phone is no longer just a personal telecommunications device; it is a portal to multiple social spaces that are constantly in flux ..." [read more]
The Future of PR and Social Media
Mashable, August 2010
"Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space ... " [read more].
Social Media Network a Must
The Advertiser, Business Journal, 4 May 2010
"Twitter. Facebook. LinkedIn. MySpace. YouTube. if you don't recognise four out of five of these, well, you should. If you're not active on at least one, go and sit in the corner. You've been bad ... " [read more].
Times paywall: initial data and analysis
Hitwise Intelligence UK, Blog, June 2010
"Following months of speculation, News International has finally erected a paywall around the Times newspaper website ... " [read more].
Military Facebook Study
Janson Communications, March 2010
"In the last three years, social media has become an increasingly large part of the communications toolbox for the Department of Defense (DoD) and military services ..." [read more].
Govt agencies move on social media policy
ZNet, April 2010
Federal Government departments have revealed they are moving ahead to implement social media policies ... [read more].
4 Reasons Why PR Agencies Are Taking Over Social Media
Jason Keath Blog, April 2010
"PR agencies will inevitably own the social media space for big brands. They simply have the right skill set and the right billing model ..." [read more].
