February 25 2010
Adelaide residents and McDonald’s join forces to clean up Australia
On Sunday March 7, 2010, volunteers across metropolitan Adelaide will gather in their local area to clean up tonnes of rubbish to help fight climate change and protect the environment as part of this year’s national Clean Up Australia Day campaign.
To celebrate 20 years of partnership with Clean Up Australia Day, McDonald’s restaurants are encouraging local residents to join their crew on 7 March and Clean help add to the 200,000 tonnes of rubbish already collected nationally since the first national Clean Up in 1990.
This year, selected McDonald’s restaurants will also provide customers with a mobile phone collection bin to encourage residents to recycle their old and unused mobile phones. Mobile phones contain highly toxic elements and can create a long term pollution risk if dumped in landfill.
While 90% of the materials within a mobile phone can be recycled, approximately 70% of Australians have at least one old mobile phone lying unused in a cupboard or drawer at home or in the office.
Clean Up Australia already partners with the Aussie Recycling Program (ARP) and all profits achieved from the recycling of mobile phones at McDonald’s restaurants for one week from Sunday 7 March will help to raise money for Clean Up Australia.
McDonald’s Australia, the founding partner and major sponsor of Clean Up Australia Day since the original Sydney Harbour Clean Up 21 years ago, is encouraging the community to get involved.
Clean Up Australia Day is fun, easy and everyone can get involved. For further information call Toll Free: 1800 CUA Day [1800 282 329] or visit the Clean Up Australia Day website at http://www.cleanupaustraliaday.org.au/
For further information or to arrange a photo/interview opportunity, please contact:
Samantha Cain at Hughes Public Relations
8412 4108 or 0422 683 696 Samantha@hughespr.com.au
