January 11, 2011
The South Australian and Northern Territory tourism industries are set to benefit from a new marketing alliance between the Aurora Group and Majestic Hotels.
By combining their individual marketing knowledge and experience, the two groups will broaden their reach and marketplace coverage.
Between them the groups have 11 properties: Aurora Alice Springs; Heavitree Gap Outback Lodge, Alice Springs; Aurora Kakadu and Kakadu Lodge; Aurora Ozone Hotel, Kangaroo Island; Shady Glen Tourist Park, Darwin; Adelaide’s Majestic Roof Garden Hotel; North Adelaide’s Majestic Minima Hotel; Majestic Tynte Street and Old Lion Apartments and the Majestic Oasis Apartments, Port Augusta.
Aurora Hotels-Resorts-Attractions Director of Sales & Marketing, Gideon Baker said the alliance would strengthen promotion of tourism in SA and the NT.
“It brings a new depth of marketing to both organisations and gives us added coverage for no real added costs,’’ Mr Baker said.
“For example, there are great opportunities to market cooperatively in places like China.
“You could develop a great package offer bringing tourists to Adelaide/Kangaroo Island with accommodation at one of the great Majestic properties in Adelaide and in KI at the Aurora Ozone, which is on the beautiful foreshore at Kingscote.’’
He said that not only were marketing opportunities now being explored and developed by the two marketing teams’ alliance, there were likely to be other spinoffs for hospitality staff within the two organisations.
These could include staff exchanges and placements as well as cooperating on HR management and use of social and digital media.
Nicole Cain, Majestic Hotels Sales & Marketing Manager said the alliance is a positive step for tourism product in South Australia.
“The alignment of two like minded operators is a very exciting step for Majestic Hotels with the two groups already working on various strategies to boost awareness and provide further options for travellers both domestic and international,’’ Ms Cain said.
Further information please contact: Nicole Cain, Majestic Hotels Sales & Marketing Manager on (08) 8100 4492 or 0412 435 550
Issued by Hughes Public Relations: Catherine Bauer on 0420 529 027
