1 April 2011
Meal times are when the family comes together and IKEA knows that all some dog lovers desire is for the family's best friend to come to dinner too. For those pups that are truly part of the family, IKEA has created the HUNDSTOL dog highchair so pooch can be the paw-fect dining companion.
Launching in IKEA stores this month the HUNDSTOL dog highchair is painted in pooch-friendly lead free paint and is designed to accommodate dogs up to 35 kilograms, which includes popular breeds such as Labradors and Golden Retrievers.
Featuring a contemporary design including inbuilt dog bowls for food and water so man's best friend can join in at meal times, the HUNDSTOL dog highchair can be placed unobtrusively at the dining table or be folded away for easy storage.
IKEA chose Australia as the international test market for the HUNDSTOL dog highchair as with an estimated 3.41 million dogs (or 36% of households) boasting a canine member of the family, Australia has one of the highest incidences of pet ownership in the world.
The traditional Australian family has also changed dramatically during the past 30 years with the number of childless couples rising by a third.
Increasingly, many couples are claiming to choose dogs over children with celebrities such as George Clooney's girlfriend Elisabeth Canalis saying she doesn’t feel the need to have children because she’s happy with dogs instead.
Alvar Karlsson, designer of the HUNDSTOL dog highchair comments: "IKEA has received a number of enquires from dog owning customers over the years, keen to involve their furry friends in all aspects of their lives. Having a seat at the table for their precious pup is a dream come true for many pet lovers so we are proud to have developed a safe, aesthetically pleasing and reasonably priced product to accommodate the growing demand for furniture that reflects today’s modern family."
IKEA will be closely observing Australian sales and customer feedback of the HUNDSTOL dog highchair, with a view to develop further feline and canine friendly furniture for pet lovers across the world.
For further information please contact Lauren Bailey, One Green Bean, (02) 8020 1800 or lauren@onegreenbean.com.au
