April 20, 2011
McLaren Vale Beer Company has secured a national draught presence with its official launch into Queensland.
MV Beer’s keg distribution across states and territories has been achieved after recently gaining taps in the NT, WA and ACT on the back of its already growing presence in NSW, Victoria, South Australia and Tasmania.
MV Beer Managing Director Adam Trippe-Smith said that since taking out top spot in the Local Taphouse Hottest 100 craft beer poll with Vale Ale - as well as number one Lager for Vale Dry - the small team had struggled to keep up with the demand.
Vale Ale, an Australian-style pale ale, and the crisp Vale Dry lager will officially launch in Queensland on May 7 at the renowned Spotted Cow Hotel in Toowoomba - and MV Beer Head Brewer Jeff Wright will be on hand to discuss the brews and talk all things craft beer.
General Manager of the Spotted Cow, Phil Coorey, said Queensland needed quality beers such as Vale Ale to “serve as interesting yet accessible gateways into the craft beer market”.
“Vale Ale can help excite patrons about quality flavour-driven beers beyond your average, traditionally quaffed fizz,” Mr Coorey said.
“The subtle difference between a few pale ales can be as fun to dissect as that of a Barossa or McLaren Vale shiraz”.
Brisbane-based beer writer Matt Kirkegaard said he was excited to see the craft beer sector growing.
“Queenslanders love their beer and they’re ready to embrace craft beer. If a country pub such as the Spotted Cow can make a national name for itself as a great beer venue and not only survive but prosper on the back of great beer, there's no reason why others can't.”
South Australia’s McLaren Vale Beer Company crafts the internationally-awarded Vale Ale and recently released Vale Dry - Australia’s first unfiltered dry lager. Its home is the world class hospitality venue, The Salopian Inn, established 1851. Look out for the distinctive black and white label in leading pubs or visit www.mvbeer.com for more information.
Further Information: Josh Stuart josh@mvbeer.com
Issued By: Please contact Michelle Prak, Hughes Public Relations (08) 8412 4100 or michelle@hughespr.com.au
McLaren Vale Beer Company
has secured a national draught presence with its official launch into Queensland.
MV Beer’s keg distribution across states
and territories has been achieved after recently gaining taps in the NT, WA and
ACT on the back of its already growing presence in NSW, Victoria, South
Australia and Tasmania.
MV Beer Managing Director
Adam Trippe-Smith said that since taking out top spot in the Local Taphouse
Hottest 100 craft beer poll with Vale Ale - as well as number one Lager for Vale Dry - the
small team had struggled to keep up with the demand.
Vale Ale, an Australian-style pale ale, and the crisp
Vale Dry lager will officially launch in Queensland on
May 7 at the renowned Spotted Cow Hotel in Toowoomba - and MV Beer Head Brewer
Jeff Wright will be on hand to discuss the brews and talk all things craft
beer.
General Manager of the Spotted
Cow, Phil Coorey, said Queensland needed quality beers such as Vale Ale to “serve as interesting yet accessible
gateways into the craft beer market”.
“Vale
Ale can help excite patrons about quality flavour-driven beers beyond your average,
traditionally quaffed fizz,” Mr Coorey said.
“The subtle difference between a few pale ales
can be as fun to dissect as that of a Barossa or McLaren Vale shiraz”.
Brisbane-based beer writer
Matt Kirkegaard said he was excited to see the craft beer sector growing.
“Queenslanders love their beer and they’re ready to embrace
craft beer. If a country pub such as the Spotted Cow can make a national name
for itself as a great beer venue and not only survive but prosper on the back
of great beer, there's no reason why others can't.”
South Australia’s McLaren Vale Beer Company crafts the
internationally-awarded Vale Ale and recently released Vale Dry - Australia’s
first unfiltered dry lager. Its home is the world class hospitality venue, The
Salopian Inn, established 1851. Look out for the distinctive black and white
label in leading pubs or visit www.mvbeer.com for more information.
Further Information: Josh Stuart, 0421 355 456 or josh@mvbeer.com
Issued By: Please contact Michelle Prak, Hughes Public
Relations.
(08) 8412 4100 or 0409 140
680 or michelle@hughespr.com.au
