Digital joins the mainstream
Digital communication is not a "grand experiment". Nor is it a game.
Digital communication and social media channels can be used to engage the increasing number of customers and other stakeholders who no longer source their information from the so-called “traditional media” of press, radio and free-to-air television.
These people listen to iPods, download their entertainment, make their purchases online, place immense value on peer reviews and glean their current affairs from Twitter, Facebook and online news services. They might never walk into your office or through your store door and instead their first impression of your business will be through your website, your e-newsletter, an online consumer forum, a YouTube video or another of the hundreds of social media platforms out there – will their impression be the right one?
What is 'social media' or 'online networking'? Put simply, it's powerfully engaging websites or mobile phone platforms that enable people to connect with each other and share information. When you engage in social media, you’re going where the people are. It’s your chance to plug into what the community is saying, to look at competitors, to assess what leaders in your field are saying, to gain ideas and to have your say.
Corporate reputations are increasingly made or lost in the digital environment and yet too few organisations know what’s being said about them in social media, and even fewer have a digital strategy that allows them to engage in online conversations or measure its effectiveness. Inevitably this poses a major threat to corporate credibility and sales.
It's time to take note and consider how you might benefit from delving into this online social realm.
Digital Services: A ‘must have’ plank in your PR platform.
Digital communication including social media management is a mainstream brand building and reputation management tool which must be integrated with an organisation’s over-arching communications strategy if it that strategy is going to effectively contribute to achieving target business outcomes.
Hughes Public Relations can help you understand digital communications and social media and the far reaching opportunities they present. We’ll outline what’s already happening in your industry, how you might engage your stakeholders online, how to maximize your online audience reach through social media effectively and securely, and train you and your staff make the most out of your online strategy overall.
Hughes PR offers these digital communications services:
- Website content assessment and management;
- Website SEO assessment and recommendations;
- Web copywriting;
- E-newsletter and online communications advice, design and copywriting.
In addition, Hughes PR also offers the following specific social media services:
- Social media strategies;
- Social media audits;
- Social media policies and guidelines for staff;
- Social media training on a one to one or group basis;
- Social media presentations.
We welcome your enquiries.
Contact our digital specialist and social media expert Kate Potter at kate@hughespr.com.au or on 08 8412 4100
Digital and social media case studies
