Sam is an established and well respected public relations professional with experience across diverse fields from financial services, retail and property to healthcare, education and not-for-profit.

Her communication expertise encompasses strategy development, media relations, issues management and internal communications. She has led successful communications campaigns locally and nationally and provides strategic counsel to clients seeking to build and protect their brand.

Sam has a passion for finding strategic solutions to communications challenges.  She has a sharp news sense, and has earned strong relationships with local and national media.

Prior to joining Hughes Public Relations, Sam was a senior consultant at another public relations agency and previously, a senior journalist across News Limited’s community network of papers, where she contributed news and feature articles for a range of publications in the News Limited stable.

Sam is a journalism graduate from the University of South Australia.