< Previous12 www.mdpp.org.au13 medical device partnering program Hughes was enlisted to develop an informative, highly visual online platform to promote the Medical Device Partnering Program (MDPP). As an ideas incubator, they foster collaborations between researchers, industry, end-users and government and develop medical technologies with global market potential. New logo, website stationery templates, marketing collateral and brand assets allowed them to position themselves as the leading body in this field throughout Australia.14 The brougham Hughes was appointed by the project’s developer to create an identity and branded marketing collateral which reflected the premium nature of the planned development. The Brougham would break new ground for high-end retirement living in South Australia. The visual identity and brand theme developed by Hughes was extended across a range of channels, including online, printed collateral, signage and information boards, while maintaining a high level of consistency in presentation. www.52broughamplace.com.au15Next >