< Previous10 Our team They all share the strategic, planning, creative and project management skills necessary to develop and implement programs that deliver effective commercial marketing and communication solutions for clients. Our consultants have a diverse range of experience earned through former roles as journalists; communication and marketing professionals, and media advisors to government. Our team also includes specialists in digital and social media, digital video production and graphic design.1112 Tim Hughes is one of Australia’s leading communication consultants and highly regarded for the role he has played in developing and implementing public relations and communication programs in the property planning and development sector at a national level. At an industry level, Tim developed and delivered a national communication program over many years for the nation’s peak housing body HIA and at a South Australian and national level for the Urban Development Institute of Australia – providing him with a rich understanding of the issues associated with planning, urban development and housing delivery nationally. Property sector clients to whom Tim has consulted include the Fairmont Group and its subsidiary Lifestyle SA (the largest private developer and manager of over-55s villages in South Australia); Macquarie Bank’s Urban Pacific Limited and its projects (nationally); Urbex (a private development company with more than $2 billion in projects nationally); the Adelaide Development Company; developer CIC Australia; Hines Property; Makris Group; the South Australian Housing Trust and real estate group Harcourts. Relevant skills and experience His work for these clients has spanned strategic advice and issues management, community relations, media relations, project marketing, corporate and political positioning, the development and production of publications, and event management. Tim – a former journalist - has proven experience in managing the nuances of metropolitan and regional media stakeholders through his work on behalf of a wide range of clients across many industry sectors – including the development sector. He is comfortable dealing with various tiers of government (particularly State and local government) as demonstrated by the consultancy’s work for local government organisations and State Government departments including the Department of Education and Children’s Services, Health Department, the Department of Families and Communities, and the Department of Trade and Economic Development. Through clients in both the urban development and mining and resources sectors, Tim also has a positive working relationship with the Premier’s Office and the Office of the Minister of Planning and Local Government. Tim hughes Tim has extensive experience in developing and implementing communication programs in support of some of Australia’s largest greenfield, infill and urban renewal projects spanning more than 30 years and five States. 13 Simon Hatcher joined Hughes in 2010 bringing with him highly respected project management skills in marketing and communications as well as publicity, media and event management. Simon has the ability to think strategically and clearly align communications programs to client business objectives to ensure commercial outcomes are achieved. His work has seen him introduce numerous international and national brands into the South Australian market. His campaign for the market entry of IKEA gained acclaim from both the international IKEA Group and the Australian marketing media. He has also successfully helped to enhance the reputation of a number of South Australia-based clients. Relevant skills and experience Since 2010, he has provided ongoing strategic and tactical advice to the Adelaide Convention Centre to ensure integrated communications are delivered across multiple channels. This has included work on the Centre’s $400 million expansion and the 2015 launch of the first stage – the West Building. He has particular expertise in the South Australian property sector, with a strong understanding of the local political, planning and market dynamics. His work for St Clair and Eyre Penfield (AV Jennings), The Watson and Vue (Asian Pacific Group), Woodforde (Starfish Developments and Delfin) and Kodo (Premier Capital Developments) over the past six years has brought great financial and brand success to each of these organisations. This included a multi-award winning campaign for The Watson for which he made a significant contribution to the project becoming the fastest selling apartment project in South Australia. Simon has also led community engagement and issues management for a number of greenfield sites including Renewal SA and Cedar Woods’ Glenside development. Simon Hatcher Simon has particular expertise in the South Australian property sector, with a strong understanding of the local political, planning and market dynamics. 14 Kieran Hall is a strategic thinker adept in communications planning and issues management. His journalism background and broad knowledge of the media have proven valuable when providing communications counsel to his clients. He has achieved terrific results for leading national and state focused businesses, including communications strategy management and tactical implementation for CIC Australia’s Darwin-based residential project – The Heights, Durack. Kieran has also driven marketing and public relations activities for Adelaide Development Company, Hines Property, Lifestyle SA, the Fairmont Group, Premier Capital Developments, and the Urban Development Institute of Australia. Prior to joining Hughes, Kieran was a journalist and editor at Adelaide publishing company, Boylen Media. While at Boylen, Kieran managed numerous publications on behalf of leading employer groups including the Australian Hotels Association and Motor Trade Association, as well as the SANFL Football Budget. Kieran Hall Kieran has achieved terrific results for leading national and state focused businesses, including communications strategy management and tactical implementation for numerous property developments.15 Haley delivers training sessions for clients who want to learn how to use social media channels effectively for communication, advertising and business development. Haley conducts social media audits for our clients, develops social media strategy, creates and manages social media profiles and facilitates workshops. Haley is passionate about working closely with clients to advise on the most appropriate approach to online communication, monitoring and measurement, complementing traditional public relations and digital production efforts. Prior to joining Hughes, Haley worked in print journalism, media relations and digital media. Her background includes roles as a Rural Press print journalist and editor, as a media and communications advisor within the South Australian Government and Royal Flying Doctor Service, and as a freelance social and digital media consultant. Haley Tamblyn The consultancy’s digital media specialist, Haley Tamblyn ensures digital media is a constant consideration in media and communications strategies to unlock the commercial benefits of appropriate platforms for clients on a professional and personal level.16 Serena Findlay spearheads the Hughes Digital Video Production unit and produces video news releases, training and promotional videos, internal newscasts and short documentaries as a key communication component of our work for corporate and government clients. Serena has produced high quality video content for Hughes clients including 88 O’Connell, The Brougham, Vue on King William, bohem, The Watson, Adelaide Convention Centre and West Franklin. Before joining the consultancy, Serena ran her own videography business and held senior business development positions in the hotel industry. Serena Findlay Serena has produced high quality video content for Hughes clients including 88 O’Connell, The Brougham, Vue on King William, bohem, The Watson, Adelaide Convention Centre and West Franklin.17 Luke Howard leads the consultancy’s design and motion graphics unit and has recently developed brand identities for new developments Verde and The Brougham. Luke has previously held roles with the ABC and Westminster School, as well as running his own successful freelance design business. With a strong focus on creating dynamic, engaging and memorable marketing campaigns, Luke works with clients in all industries assisting with their print and digital design requirements. Luke’s key areas of focus include brand identity development and refinement, collateral design and production and editorial design. His work also includes website and e-news design, animation, illustration, publications management, packaging design and signage. luke howard Luke’s key areas of focus include brand identity development and refinement, collateral design and production and editorial design.18 An experienced web and graphic designer in South Africa and South Australia, Susan Carter joined Hughes with more than 15 years experience in the creation and application of corporate identities and a passion for building brands in both traditional and digital environments. Susan most recently worked with Homestart Finance where she managed the organisation’s overarching brand, style and identity, contributed to collateral and advertising campaigns, and created content for social media. With a strong focus on creating effective, functional and visually engaging designs, Susan’s work encompasses brand identity development, digital design and printed collateral, including brochures and annual reports as well as signage and illustration. susan carter Susan’s work encompasses brand identity development, digital design and printed collateral including brochures and annual reports as well as signage and illustration.case studiesNext >