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Bing Boy expands across Melbourne

19 August 2014    

Bing Boy Victorian State Manager Jay Liu and Managing Director Ming Ma


Four new Victorian stores to cater for growing popularity of “bings”

Urban Asian street food retailer Bing Boy is expanding across Melbourne with four new Victorian stores opening this month to meet the increasing popularity of “bings” in Australia.

New stores in Chadstone Shopping Centre, Broadmeadows Shopping Centre, Watergardens at Taylors Lakes and Bayside Shopping Centre in Frankston will see the number of Bing Boy stores in Victoria rise to 17 – less than two years after the first Melbourne store opened in November 2012.

The rapid emergence of Bing Boy across the city now means there are more stores around Melbourne than any other Australian city, with Victoria State Manager Jay Liu revealing that plans are in place to further expand the company across Victoria.

“We now have more stores in Victoria than anywhere else in Australia, so the people of Melbourne are certainly enjoying their bings,” he said.

“There are now 32 Bing Boy stores in Australia – more than half of which are in Victoria – and we’re aiming to raise this number to 50 by the end of this financial year.

“In the longer term, our goal is to see 100 Bing Boy stores operating in all states and territories across Australia, so we have big plans for the future.”

Bing Boy Managing Director Ming Ma says more than 210 jobs, including more than 100 in Victoria, have already been created as a result of the success of Bing Boy, which comprises an expanding network of franchise owner-operators who all receive full training and ongoing assistance to ensure the company’s high standards are consistently maintained.

“We think a key factor behind Bing Boy’s success is the unique experience that we offer customers,” said Mr Ma.

“Purchasing a bing is not just about filling a hungry stomach; it’s about exploring different Asian cultures and buying an experience that no other Australian food retailer can offer.

“The people of Melbourne have definitely jumped on board with us, which has been fantastic. In fact, a great example of this is that we’ve recently opened a second Bing Boy outlet in Westfield Southland at Cheltenham due to the popularity of the first store within the shopping centre.

“We now look forward to opening more new stores in new areas around Melbourne and the state in the future.”

Mr Ma says as a result of Bing Boy’s swift growth, it is also seeking new franchisees in Victoria.

“Bing Boy represents an excellent opportunity for people to own and operate a growing business, particularly in Melbourne,” he said, adding that the company will be exhibiting at the upcoming Melbourne Franchising & Business Opportunities Expo at the Melbourne Exhibition Centre from August 22-24.

“We’ve already helped and continue to assist many new franchise owners, and due to customer demand, are on the lookout for more suitable franchisees to further establish the Bing Boy brand and share in our future expansion.”

Bing Boy first introduced its delicious Chinese-style wraps known as “bings” to the Australian market in 2011, and now has a growing chain of modern stores across the country that specialise in urban Asian street food.

There are currently 32 Bing Boy stores in Australia, including 17 in Victoria, 12 in South Australia and three in Queensland.

Bings have been enjoyed in China for centuries, but the popular concept is only now catching on in Australia as a healthy and convenient lunch or dinner option on the go. Also referred to as a Chinese crepe, bings are made in full view of customers – a fascinating process in itself – whereby a traditional thin wheat omelette wrap is quickly and skilfully prepared and packed with various fillings.

For more information about Bing Boy, visit or follow the company on Facebook, Twitter or Instagram.

Kieran Hall on 0422 147 151 or