4 With a strong focus on creating dynamic and memorable marketing and communications campaigns, our design and motion graphics team harness fresh thinking to develop increased engagement and loyalty through: § Visual identities § Publications and reports § Stationery design § Infographics § Websites and digital communications § Motion graphics § Advertisements § Signage Marketing and Communications Strategy Hughes has built a reputation over 25 years for its strategic approach to communications through a recognition that every client and campaign is unique. Our approach to brand development/refinement and implementation hinges on an integrated communication and brand strategy that’s targeted, measurable and provides a strong return on investment. Each strategy is based on a solid shared understanding of (among other things): § Client goals (and hence, measurable outcomes); § The competitive marketplace (including comparative Strengths, Weaknesses, Opportunities and Threats); § Key stakeholders and their attitudes (preferably verified through independent research) and points of influence; § Resources (including skills, existing communication channels, networks and advocates); § Adopting only the most relevant tactics and delivering them in a manner that is efficient and cost effective. Our design approach Design solutions to build brands in multi-dimensional markets.89Next >