Gemtree Wines Brand Positioning Video
Case Study
The PROJECT
For a number of years, Hughes have supported Gemtree Wines in both traditional PR and video.
In 2019, Hughes created a brand positioning video centred around the release of Gemtree’s 2018 vintage Subterra. With a single barrel of Shiraz resting, buried in the earth under vines for eight months, Subterra itself wholly encompasses Gemtree’s biodynamic philosophies and their unconventional approach to winemaking.
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