Strategic Communication Planning & Audits
Hughes also leads strategic planning sessions to scope client communication needs, allowing us to:
- Refine and integrate objectives, key messages and relevant communication channels;
- Ensure communications effectively reach key stakeholders;
- Maximise the cost effectiveness and benefits of the communication program for business focus areas; and
- Coordinate the integrated delivery of advertising, marketing and public relations across traditional media, digital media, promotional activities and events.
Issues & Crisis Management
Hughes has been recognised nationally by the Public Relations Institute of Australia for its extensive experience in issues and crisis management for clients in Adelaide, interstate and overseas.
We work as ‘insiders’ with clients to analyse crisis scenarios and to develop and implement strategies to overcome potential areas of difficulty or sensitivity quickly and effectively.
While we strongly advocate active crisis preparedness programs for our clients, our team is also on immediate call to implement programs for emerging situations.
Publicity & Media Liaison
Hughes can work with you to research and identify interesting facts, case studies, stories or themes to strengthen your communications material and can transform these ideas into written, audio or visual content in a style reflective of your brand and appropriate to your target audience.
This expertise can be applied to marketing documents such as newsletters, brochures and major submissions; promotional vehicles such as audio and video presentations; and statutory documents such as annual reports and prospectuses.