Objectives

Adelaide Airport plays an essential role in the economic prosperity and development of South Australia through creating jobs and supporting business, tourism and leisure activities. Its Vision is to be ‘Everyone’s favourite airport. Seamless. Connected. Easy.’ This complements its purpose to proudly connect and shape South Australia.

Key objectives to achieve its Vision include:

• Supporting South Australian tourism by attracting new international airlines and services to the State;
• Effectively managing communications around potential issues arising from the airport’s day-to-day operations;
• Preparing and implementing communications strategies linked to major infrastructure works at the airport;
• Building relationships with key tourism, trade and Government stakeholders to enhance the state’s profile interstate and overseas;
• Building strategic community partnerships around opportunities to encourage cultural development and engagement in sport; and
• Growing the airport’s Terminal 1 (T1) retail business by encouraging visitors to the Airport to shop and eat in T1.

Elements

Hughes has partnered with Adelaide Airport for more than two decades, providing strategic communications support designed to build and protect the airport’s reputation over the long term.

Our consultancy works closely with the Managing Director and executive team, advising on communications strategy across corporate, customer, stakeholder, and community levels. This trusted relationship ensures Adelaide Airport’s voice is clear, consistent, and aligned with its business objectives.

From infrastructure developments to community engagement, we help Adelaide Airport navigate complex issues and maintain strong relationships. Alongside this important work, we also share in the celebrations. From welcoming new airlines and filming launch events for media, to creating vibrant content that captures the excitement of growth, Hughes PR ensures these milestones resonate with the audience. Our integrated services span reputation and stakeholder management, crisis and issues management, media engagement, social media strategy, design and video production, and community relations. By bringing these disciplines together, we help Adelaide Airport communicate effectively with all audiences and achieve its Vision to be ‘Everyone’s favourite airport’. 

The scope of work has included:

• Developing and implementing communications strategies to support key events at the airport, such as the expansion of the domestic and international terminal and further upgrades to check-in and gates as part of Project Flight;
• Supporting major announcements of new international services, working closely with Adelaide Airport, the State Government and airlines such as Emirates, United Airlines, China Southern, Qantas and Qatar Airways.
• Crisis communications planning and establishing protocols for responding to issues should they occur;
• Supporting management of the airport’s social media channels;
• Responding to day-to-day media enquiries; and
• Writing and editing for publications such as the annual Integrated Report and master plans for both Adelaide and Parafield Airports.