Graphic Design

Core Exchange Conference Branding

Case Study

The Brief

There has been a growing need for start-ups and innovators in the mining, energy and resources industries to find some commonality and collaborate on projects in SA – and CORE Innovation Hub has risen to meet those challenges.

Launched in June 2020, CORE Innovation Hub recognises the state’s pivotal position in the nation’s mining and energy sectors. CORE provides meeting rooms and workspaces, and facilitates regular networking events providing opportunities to collaborate on emerging technologies and professional development programs to future proof the resources workforce.

Hughes has supported the CORE Innovation Hub’s arrival, CORE Sprint, CORE Exchange Conference and the CORE Hot 30. From live coverage of events to media releases and graphics, Hughes has been able to help CORE establish a foothold in SA.

When developing the branding for the Exchange Conference and Hot 30, we drew on the already existing CORE branding to create a design that captures the endless exchange of ideas and knowledge. This included animated logos, newspaper adverts, a suite of graphics for social, pull up banners and designs for use online.

To view the animated logo – CLICK HERE