The Situation

For a number of years, Hughes have supported Gemtree Wines in both traditional PR and video.

In 2019, Hughes created a brand positioning video centred around the release of Gemtree’s 2018 vintage Subterra. With a single barrel of Shiraz resting, buried in the earth under vines for eight months, Subterra itself wholly encompasses Gemtree’s biodynamic philosophies and their unconventional approach to winemaking.