Our Industry Experience

Clients across a wide range of sectors trust Hughes to deliver public relations counsel and comprehensive strategic communications. 

Hughes works with clients in property and development, professional services, education, energy, resources, defence, health and community care, peak bodies, government and statutory authorities. 

Property and development

Hughes has more than 30 years’ experience supporting the property and development industry in South Australia and nationwide, delivering strategic communications for commercial, industrial and residential developments. 

  • Our clients’ projects include: 
  • Industrial hubs 
  • Large-scale land subdivisions 
  • Urban infill 
  • Higher density apartment projects 

Hughes understands the planning environment and supports communications throughout the sales and marketing process from project conception and approval through to delivery, topping out and ribbon-cutting events.  

We work with project partners to provide a seamless solution to project positioning, brand awareness and marketing. This can also include design and construction of a leads focused website, optimised to support in-bound enquiries and sales, supported with organic and paid digital amplification where needed. 

Public Sector

Hughes works with all levels of government, statutory authorities, departments and agencies, regional authorities and councils.  

Our consultants understand government, parliamentary and electoral processes. We work closely with in-house teams in public sector organisations, providing as little or as much external support as the individual client requires. 

We participate in a wide range of public sector tender processes and are listed on various panels for services such as: 

  • Public relations
  • Communication strategies
  • Issues and crisis management
  • Media training
  • Video production
  • Social and digital
  • Graphic design

Education

Hughes works with clients across the independent, Catholic and public education sectors in primary, secondary, tertiary and international education. 

Our clients include: 

  • Schools 
  • Universities 
  • Education associations 
  • Education authorities 

We develop communication strategies for major announcements and initiatives at schools and universities, celebrating the achievements of dedicated teaching staff, researchers and students. 

We provide 24/7 confidential issues management advice and media training to school leaders and governing councils and develop comprehensive communication strategies for students, educators and school communities.

Regional

Hughes proudly supports clients in regional areas, regularly travelling to provide “on-the-ground” support for events and training. 

We know that industries such as agribusiness, aquaculture, viticulture and other regionally-based businesses, services and councils are critical to the economy and community. 

Our full suite of public relations, digital, social, video and training offerings are available to regional clients. 

We work closely with clients to ensure our communications strategies and implementation are sensitive to, and properly reflect, local issues and experience. 

Health and community care

Hughes works with businesses and organisations in the for-profit and not-for-profit health and community services sectors to support them with proactive public relations, training and issues management. We have clients in: 

  • Health services 
  • Aged and home care 
  • Homelessness services 
  • Disability services 
  • First Nations services 
  • Employment services 
  • Community services 

We work closely with in-house teams to promote their services to the community through targeted and positive communications delivered in an economic and effective manner. 

Infrastructure and construction

Hughes supports infrastructure and construction projects by aligning strategic communications to business objectives and the external environment. 

To nurture a positive environment in the lead-up to a project, we support: 

  • Community consultation and engagement, 
  • Employee communications 
  • Business and government stakeholder communications 

Communication of major projects does not end with breaking ground and Hughes assists with ongoing communications during and after project delivery. 

Workplace and public safety, along with security and other operational matters are among the issues where Hughes can provide trusted and timely issues and crisis management advice and support, helping to protect the reputation of the project. 

Energy and resources

Hughes supports energy, mining and resources clients with public relations, video, website design and development, digital and social media communication strategies, social media style guides and templates, and broader graphic design of corporate materials. 

Strategic communication assist energy and resources companies to maintain and nurture their social licence. 

Workplace and public safety, along with security and other operational matters are among the issues where Hughes can provide trusted and timely issues and crisis management advice and support, helping to protect the reputation of the business and broader sector. 

Defence

Hughes meets all requirements for working with the defence industry, offering trusted and secure service delivery. 

Our services to Australian and global defence clients include public relations, strategic communications, media training, issues and crisis management. 

Our extensive government and industry experience enhances our strategic communications capability and we work with clients to align communications activity with their business goals. 

This is supported by strong networks with mainstream and defence media outlets. 

For examples of our work in a wide range of sectors, see our case studies.

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