Serena joined Hughes in 2016 to provide our in-house digital video and photography capabilities.
Result-focused, Serena has successfully run her own videography business since 2010 and is admired for her attention to detail and technical skills. She combines these to effectively tell the stories of Hughes’ clients through engaging content. Serena produces a range of branded video content for Hughes - from promotional, training and education videos to short documentaries. Often working alongside the public relations and graphic design team to conceptualise and produce content, she has executed a number of successful social media campaigns and regularly produces video to enhance and complement our website designs. She is also a certified drone pilot with the Civil Aviation Safety Authority (CASA), allowing greater flexibility in capturing aerial footage for our clients.
Serena is experienced in creating video content for the Adelaide property market, as well as the South Australian food and wine sector. She has a particular interest in human interest stories and has created emotive and powerful video content for the Royal Flying Doctor Service, Calvary Health Care and the BankSA Foundation.
Serena regularly conducts corporate photography shoots for media supply and the promotional purposes of some of South Australia's most recognisable brands. Often complementing traditional PR opportunities created by our consultants, Serena helps generate positive client exposure. Her photography is regularly published across a broad range of national online and print media and trade publications, including the Australian Financial Review, The Advertiser and the SA Business Journal, The Sunday Mail, AdelaideNow, BusinessDaily, SA Life, Australian Mining and InDaily.