Video Production


Case Study

The Situation

MinuteMe is a purpose-built recurring meeting management software product created with just one goal – better meetings.

Easy to use technology – but difficult to explain.  That is, until Hughes developed a cut-through Business to Consumer (B2C) animated video to simply explain the user benefits with minimal words, vivid animated pictures, vibrant  colours, and memorable graphics – directly reflecting the product’s brand presence. The end result - easily understood, easy to use and easy to remember.