Flinders Port Holdings
Over several years, Hughes collaborated closely with Flinders Port Holding to modernize their branding, aligning it with their vision and values, and establishing them as the leading port holding group connecting South Australia to the world. This effort extended across various mediums, including infographics, brochures, corporate documents, videos, signage, photography, social media, and their six websites, enhancing their visual identity.
Hughes also played a role in creating a distinct brand for Flinders Port Holdings' sustainability branch, shaping its Sustainability Plan and managing the process. This plan emphasized key sustainability themes such as Environment, Social, and Governance, with infographics and designs applied to social media and promotional materials. The style guide evolved to accommodate unique colors for this sub-brand.
Hughes developed branding for a graduate program, crafting a logo, brochure, and flyer for a prominent careers expo. These designs successfully attracted inquiries from prospective graduates.
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