

Hughes blog post: How the public consumes news
Did you know that only 6% of Australians now read newspapers as their primary source of news? Or that social media is now the main source of news for Millennials?
The latest Deloitte Media Consumer Survey (access here) contains some fascinating facts about Australia’s changing media consumption habits, including an ongoing shift towards social media and online newspapers.
The research documents the speedy transition from an era of information scarcity to one of abundance (primarily driven by social media platforms, better and cheaper access to high speed internet as well as higher quality smartphones and tablets) to a media landscape which gives consumers much greater access to news than at any other time in history – via the channels they choose. A consequence of this high-choice environment has been reduced loyalty to any individual news brand.
At Hughes, we saw this coming and over the past five years have adjusted our focus and broadened our expertise and services to meet our clients’ communication needs in this changed environment.
Today, we continue to differentiate ourselves in the market by providing experienced and strategic communications with a focus on results – but with the benefit of a broader range of in-house services than ever before to ensure we tell our clients’ stories where they’ll be read by those we need to reach. By backing our strategic experience with services including social media delivery, graphic design, digital video and training (for traditional and social media) we are able to maximise and protect our clients’ brands across all media – consistently and cost effectively without our clients needing to brief and manage multiple agencies.
Check out the infographic below (developed by our graphic design team) and contact us if you’d like to discuss the best way for your organisation to communicate effectively to your target audience in the modern media landscape.
Recent News
- National Pharmacies celebrates supplier excellence at 26th annual awards
- Planning approval paves the way for first homes at Senses
- The Pat GC's busy bees deliver gold of a different kind
- First Forestville apartments released shortly
- National Pharmacies unveils new flagship store in iconic North Adelaide development
- Vision 20/20: National Pharmacies sees bright future, opening 20th optical store in luxe location
- SA housing boost attracts developers back to SA
- CH4 Global named Top Agriculture Sustainability Company
- Blog: Building trust is a must
- Experienced finance leader Brigid Hughes appointed National Pharmacies CFO
- More homeowners 'paying it forward' by refinancing
- CH4 Global selected as international AgTech Startup of the Year
- WINTER WANDERERS: Aussies embracing the family nomad trend at SA’s largest holiday park
- It's PAWGUST! And time for walkies to raise funds for Guide Dogs SA/NT
- ‘Project Flight’ – next phase of Adelaide Airport’s terminal construction commences
- ‘Better Beef’ on Adelaide shelves in world first
- Blog: The evolution of PR in the digital landscape: why a PR strategy without digital is a missed opportunity
- Elders urge youth to keep culture alive at 30th anniversary of Adelaide's first aboriginal aged care provider
- Blog: Caitlyn's work experience at Hughes
- Blog: Navigating the changing media landscape