Blog: A better website is good news for customers

The power of positive press is well accepted by businesses wishing to enhance their reputation, and a well-designed website can be just as influential when it comes to increasing your brand’s success. In today’s digital world, websites are the virtual shopfronts of your brand. When executed effectively, they help you stand out among your competitors in an increasingly busy marketplace. Below is a list of benefits to having an attractive and functional website:

Build credibility and trust
In the same way that consistent, favourable media coverage gives your brand credibility, a user-friendly website increases confidence and trust in your brand, helping to position you as an industry leader. Intuitive navigation, clear information hierarchy, consistent branding and fast load times ensure a positive experience for website visitors. It’s important to remember that a large number of your audience will access your site from their mobile phones so ensuring your website is easy to use across all devices is a more important step than ever towards building your brand loyalty. 

Create emotional connections
A single news article has the power to tell an incredibly compelling story that helps customers connect with your brand on an emotional level. Your website is the perfect place to share stories. Authentic imagery, engaging videos and well-crafted copy can immerse your audience in your brand’s narrative, creating a deeper emotional connection with your target audience. 

Showcase your expertise
Positive media coverage highlights your strengths, and a great website does the same. It serves as a platform to showcase your expertise through blogs, case studies and testimonials. By positioning your brand as an authority, your website reinforces your credibility, products and services, cementing your reputation as a thought leader.

Enhance visibility
Just as a feature in a major publication can expose your brand to a wider audience, an optimised website attracts visitors through search engines, referrals and social media, boosting your brand’s visibility. By considering how customers search for your services and the questions they ask, you can inform the design of your site, including menu names, page titles and content structure. This is called search engine optimisation (SEO) where content and strategic use of keywords is tailored to your target audience to enhance your chances of ranking highly in search engine results.
 
While good press is undoubtedly valuable, a well-designed website also offers long-term benefits — from building trust, increasing brand awareness and continually driving engagement. Investing in your website’s design and functionality is an investment in your brand’s ongoing success.

Strategic communication requires integrating all your communication channels so that they can work together to enhance your brand. At Hughes we love nothing more than bringing together our expertise across public relations, graphic design, videography, and digital to strengthen our clients’ success.

Zoe Drummond

Hughes | Graphic Designer