

SA advertising agency awarded prestigious international award
Adelaide based advertising agency Showpony has been recognised in the prestigious international Mobius Awards.
The Mobius Awards are one of the world’s oldest independent international advertising competitions and acknowledge effectiveness and creative excellence. They were established in 1971 in Chicago by J.W. Anderson as part of the U.S. Television and Radio Commercials Festival.
This year, the Mobius Awards received submissions from 24 countries and issued 77 awards internationally, with Australian advertising agencies landing a total of 11 awards. Showpony was the only South Australian agency to be recognised. The Rundle-Street based agency was awarded for 'outstanding creative' in the ‘print’ category for work created for the McLaren Vale Grape Wine & Tourism Association for their annual Sea and Vines Festival.
When developing the campaign, the agency considered ‘How do you say “Food and Wine Festival” in less than two words?’ The result was a simple and striking campaign created in collaboration with 2012 SA AIPP Professional Photographer of the Year Liam West.
“The campaign was a huge success for our client. The fact that we've been recognised for the quality of our creativity is another bonus and a great excuse for knocking the top off a bottle of bubbles - from McLaren Vale of course”, said Showpony’s creative director, Parris Mesidis.
Showpony has a portfolio of iconic national and South Australian brands, including Bridgestone, Sapporo Beer, Flinders University, Yalumba and SA Health.
FOR FURTHER INFORMATION: Please contact:
Showpony Advertising, Partner/ Account Director Sophie Young on (08) 8225 9722 or sophie@showpony.com.au
ISSUED BY HUGHES PUBLIC RELATIONS: Please contact:
Alissa Nightingale on (08) 8412 4100 or alissa@hughespr.com.au
Recent News
- Blog: Schools and reputation
- Cutting edge AI device treats chronic pain in Australian first
- National Pharmacies celebrates supplier excellence at 26th annual awards
- Planning approval paves the way for first homes at Senses
- The Pat GC's busy bees deliver gold of a different kind
- First Forestville apartments released shortly
- National Pharmacies unveils new flagship store in iconic North Adelaide development
- Vision 20/20: National Pharmacies sees bright future, opening 20th optical store in luxe location
- SA housing boost attracts developers back to SA
- CH4 Global named Top Agriculture Sustainability Company
- Blog: Building trust is a must
- Experienced finance leader Brigid Hughes appointed National Pharmacies CFO
- More homeowners 'paying it forward' by refinancing
- CH4 Global selected as international AgTech Startup of the Year
- WINTER WANDERERS: Aussies embracing the family nomad trend at SA’s largest holiday park
- It's PAWGUST! And time for walkies to raise funds for Guide Dogs SA/NT
- ‘Project Flight’ – next phase of Adelaide Airport’s terminal construction commences
- ‘Better Beef’ on Adelaide shelves in world first
- Blog: The evolution of PR in the digital landscape: why a PR strategy without digital is a missed opportunity
- Elders urge youth to keep culture alive at 30th anniversary of Adelaide's first aboriginal aged care provider