Hughes is highly experienced in the planning, execution and evaluation of comprehensive, integrated strategic communication programs. 

We work alongside clients as “insiders” to: 

• Define and refine objectives 
• Identify key stakeholders and communication channels 
• Develop key messages and a strong narrative 
• Deliver a suite of communications materials 
• Respond to FAQs 
• Prepare for potentially challenging questions from the media and stakeholders 
• Maximise cost effectiveness and benefits against  business objectives 
• Coordinate the integrated delivery of paid and earned  marketing and public relations across traditional media, digital media, promotional activities and events. 
• Monitor, report and review outcomes. 

We undertake communications audits and regularly review the communication strategies of our clients to ensure they remain relevant, efficient and effective. 

Building and protecting brands is at the heart of what we do. 

By developing strong, sustainable communication strategies Hughes adds value to our clients’ businesses, building their reputation capital. 

As well as building brands, our proactive communication plans help clients fill the “good will jar” with internal and external stakeholders, as well as the media. 

If issues or crises arrive, clients are well positioned for accountable and transparent communications that inform the public and protect their reputation. 

The Hughes team has decades of experience managing issues within government, business and the non-profit sector.

We work closely with C-suite executives, boards and in-house media teams to ensure seamless delivery of strategic communications to mitigate issues and prevent situations escalating into a crisis.

In the event of an issue or incident, Hughes provides confidential, frank and fearless advice to help clients navigate sensitive issues and maintain public trust. 

Learn more about our 24/7 issues and crisis management services or our extensive industry experience.

With decades of experience as journalists and editors, we have an inside understanding of how the media works. 

Our team maintains relationships with mainstream and industry media, pitching stories to targeted outlets and the journalists who cover specific beats relevant to our clients. 

Media coverage is earned in a competitive and crowded environment through the newsworthiness of content and targeted pitches that meet core news values, such as timeliness, relevance and proximity. 

We prepare concise media releases and media kits - including packaged vision where required - that meet the exacting requirements of time-poor modern journalists. 

We work with clients to identify all-important case studies, images, graphics and vision to illustrate their stories, which can be amplified across website, social and digital media where appropriate.

We draft and edit thought leadership opinion-editorials, applying the in-house writing style of targeted publications. 

Our approach maximises the chance of earned media articles, opinion, features, and photos. 

It can be aligned with integrated communications materials such as annual reports, prospectuses, newsletters, videos,  brochures, website content, digital and social media. 

Having worked at the highest levels of government and business, Hughes’ consultants are skilled at engaging government decision makers, business leaders, and industry groups.

We work closely with clients on stakeholder mapping and assist in attracting government, business and community leaders’ participation in key events and announcements.

We support evidence-based communication strategies by undertaking research with key stakeholders that will inform the narrative and key messages of any campaign or project.

We take pride in supporting genuine, multi-channel public consultation on major projects that have community impact.

If issues or crises arise, we work with clients to ensure all relevant stakeholders are informed and the wellbeing of staff, clients, customers and communities is supported.