OPTOS

The Situation

Optos was founded with the goal to make a patient-friendly device to capture a digital ultra-widefield image of the retina. Today, millions of patients around the world have benefited from this imaging. You will find optomap systems in many independent High Street optometrists, as well as eye clinics at Great Ormond Street Hospital in London and Harvard Medical Center in Massachusetts. Hughes helped to develop a series of animated videos to for both B2B and directly targeting the consumer.