Hughes worked closely with Wakefield Orthopaedic Clinic to update its Corporate Identity ahead of a move to new premises.

Wakefield Orthopaedic Clinic Brand Redesign

The new corporate ID is designed to create increased brand awareness among potential patients and referring doctors while maintaining the continuity of Wakefield Orthopaedic’s previous branding and respecting the ethics of the profession. Hughes also developed a comprehensive set of brand guidelines and applied the new identity to signage, stationery and collateral.