With the aim of attracting talented new graduates, Hughes developed a logo, brochure and flyer to be displayed at a large upcoming careers expo. The designs were a success driving enquires into the graduate positions. Hughes also established a brand for the sustainability branch of Flinders Port Holdings which was used in their Sustainability Plan. Hughes also project managed the process and contributed to writing the plan. The plan was designed with a key focus on the Sustainability Themes, Environment, Social and Governance. The infographics and designs from the report were taken and applied to social media, as well as a flyer. A channel map infographic, similar to a roadmap was developed for FPH to edit and update for various processes. Provision was made within the style guide to use different colours for different sub brands.