Expanding the Optos brand with a refreshed advert campaign, social graphics, series of videos and marketing collateral.

Optos are a leading provider of devices to eye care professionals for improved patient care. Their core devices produce ultra-widefield high resolution optomap images of approximately 82% or 200◦ of the retina, something no other device is capable of doing.

Hughes helped to take their existing visual identity and develop it further accross print, digital and video.

Video examples