Optos
Case Study
The Brief
Expanding the Optos brand with a refreshed advert campaign, social graphics, series of videos and marketing collateral.
Optos are a leading provider of devices to eye care professionals for improved patient care. Their core devices produce ultra-widefield high resolution optomap images of approximately 82% or 200◦ of the retina, something no other device is capable of doing.
Hughes helped to take their existing visual identity and develop it further accross print, digital and video.
Video examples
- Brighter futures - CLICK HERE
- Optomap - CLICK HERE
- National eye week - CLICK HERE
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