Video Production Case Study

BankSA Foundation

The Situation

BankSA Foundation was started by BankSA employees during World War 2 to support the community through a time of great need. Nearly 80 years on,  the foundation continues to invest in projects that improve the lives of socially, economically or physically disadvantaged South Australians and Territorians of all ages, and has now donated more than $9 million.

In early 2020, BankSA Foundation asked Hughes to create a video to be played at the annual BankSA fundraising event held during the Adelaide Fringe. This video is a heart-warming celebration of a handful of inspirational organisations that have been supported by BankSA Foundation funding over recent years. The video would later be circulated to all BankSA staff as a thank you for the generous donations they have made that enable the BankSA Foundation to continue to assist charities in need.