Hughes blog post: Are you sure you don't need media training?

This video shows a great example of a chief executive who has no idea what to say to the media. We saw this video on the Mumbrella site and they say:

"News.com.au reports that the chief exec in question – the Australian Dr Stephen Duckett – has been let go by the Canadian health service as a result of the bizarre cookie-fixated exchange going viral."

Hughes PR offer media training as one of our services. We partner with Ron Kandelaars who runs a half day media training session which includes:

• background, theory and practical media management experience, including time in front of the camera
• a focus on equipping up to three or four participants at a time with the skills to manage issues or promote their business through the media in a positive way

I'll bet their next CEO will have media training and spending half a day media training has got to be worth it.

- Jenny Clift