Blog: Let’s get (a)political: all you need to know about elections and public relations

Unless you’re a political junkie, you may have been trying to shut out the noise of the past few weeks while our federal pollies have been kissing babies on the hustings.

However, while the federal election campaign is over, we’re now inside the 12-month sprint to the next South Australian election and politicians will be on the campaign trail again soon enough.

Tempting as it might be at times, ignoring elections – and the electoral cycle - can be at a business or organisation’s peril when it comes to strategic communications.

A good communications strategy includes an analysis of the external environment, which includes the political environment.

Even if – or perhaps especially if – yours is an apolitical business or organisation, it is important to understand what elections can mean for you when undertaking your own public relations activities.

All manner of issues may arise for organisations around election time. These are just a few.

Take care

When an election is called, the government goes into a Caretaker period and ordinary government administration continues. However, there are Caretaker Conventions under which government avoids major policy decisions, appointments and contracts. For some organisations this could mean the delay of an eagerly-awaited announcement that is integral to your overall program of communications. Your communication strategy could need revision.

Promises, promises, promises

Parties make election commitments that could have a significant impact on your organisation or business. Think housing, energy and cost-of-living ahead of the May 3 poll. It can seem like every day there is something new to consider and it can be difficult to keep track. It’s important to monitor announcements and review relevant media coverage so you are properly briefed on current issues.

Who’s who in the zoo?

Whether a government changes or the incumbent wins another term, it’s important to familiarise yourself with relevant ministers, shadow ministers, backbenchers, crossbenchers and local members. Even with no change of government, there is often a ministerial reshuffle or local seats may have changed hands. Thanks to fixed terms in South Australia, we know that the next state election will be on March 21, 2026. The major parties are already in pre-campaign mode.

Hughes is not a lobbying firm – we’re strictly in the business of public relations and communications counsel. However, our consultants have significant experience both working inside government and as consultants to government departments and statutory authorities. We are well placed to provide advice about the processes and pitfalls of politics and PR.

Bronwyn Hurrell

Hughes | Consultant