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Hughes blog post: Three classic media stuff-ups
26 September 2011|
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Today, we’re sharing some classic examples of where media interviews or press conferences have gone wrong.
If you’ve ever had media train...
Hughes blog post: Going it alone – 12 tips on how to deal direct with the media
9 September 2011|
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Australian journalists are increasingly used to going through “media spokespeople” – either public relations consultants or in house...
Hughes blog post: Getting it write
19 August 2011|
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Whatever you are doing right now – STOP. NOW. PLEASE.
Did you know it’s physically impossible to lick your elbow; move your head back and...
Hughes blog post: The main event
8 August 2011|
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Here at Hughes Public Relations we’re lucky enough to attend lots of events, and even luckier to organise lots of events.
I say “luckier&...
Hughes blog post: The winner takes it all… 4 reasons why you should enter awards
25 July 2011|
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We’re all more than aware of the glory that comes with winning one of those golden statuettes known as Oscar, but there are many awards programs...
Hughes blog post: What is news? Part Two
4 July 2011|
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Last week it was all about how to identify a story and this week looks at how to make sure that story hits the headlines.
“In the case of news,...
Hughes blog post: What is news? Part One
27 June 2011|
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In the first of a two part blog Hayley tackles the age old question: "What is News?". This week it’s all about how to identify a story...
Hughes blog post: How to cook up a gourmet news release
14 June 2011|
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Last year the Australian Centre for Independent Journalism and Crikey found that nearly 55% of news stories analysed were driven by some form of publi...
Hughes blog post: Could you live on $2 a day?
20 May 2011|
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For the past five days I’ve been living on rations: tinned spaghetti, two-minute noodles and slices of bread.
No hearty breakfasts or lunchtime...
Hughes blog post: Twitter hashtags working out a tweet
11 May 2011|
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If you’re not using Twitter yet, it may seem like an underworld realm – a strange communication platform made up of short, nonsensical mes...
Hughes blog post: The armies of Zod invade Wikipedia
13 April 2011|
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The other day I was doing some research on a local Adelaide school when I checked its Wikipedia page to see what the online encyclopedia was saying ab...
Hughes blog post: A checklist for great event photos
18 March 2011|
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The need to get good, quality photographs for your event is more important today than it ever was before.
I’ve heard that 2.5 billion photos ar...
Hughes blog post: Coming to you live from… the hairdresser
9 February 2011|
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I walk past South Australia’s Parliament House quite often, en route to the railway station after work.
Occasionally, this massive pillared bui...
Hughes blog post: Seven reasons why I use Flickr
4 February 2011|
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I read with interest this week a New York Times article about the future of photo sharing site Flickr.
The article highlights that Flickr is under th...
Hughes blog post: Quora? That is the question.
25 January 2011|
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Quora - an online website where questions and answers are created, edited, and organised by everyone who uses it - was launched in Beta about a year a...
Hughes blog post: You can lead a man to a computer… but you can’t make him type!
20 January 2011|
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Writer’s block is annoying. And as a junior PR consultant I fear I’ve been more prone to it than my senior colleagues. In fact I had it ju...
Hughes blog post: The importance of media monitoring
13 January 2011|
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In an industry where a major measurement indicator is media coverage, there’s a lot to cover.
Wikipedia claims there are 519 newspapers in Aust...
Hughes blog post: Social media risk management
4 January 2011|
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A few months ago I came across a really useful infographic about Social media triage. Credit to Charlene Li for this one as outlined here.
The firs...
Hughes blog post: Social media - your NY resolution?
20 December 2010|
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Is 2011 the year your business begins using social media?
There’s been speculation that 2010 was the year business continued to experiment with...
Hughes blog post: Racy new approach
16 December 2010|
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We’ve recently been involved in a campaign for one of our clients, Repromed and if you can read the print in the image, it’s a campaign ab...
