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Starfish developments officially launches with $20 million St Clair apartment project

13 December 2013    

Starfish Developments, a development company founded by Ironfish Managing Director Damon Nagel, will officially launch this month with a new $20 million apartment project at St Clair.

Starfish Developments has received planning consent for an apartment project right in the heart of the St Clair Town Centre, just metres from the new St Clair Shopping Village and Railway Station.

Called Avenue, the 5-storey apartment project, which will be the largest at St Clair, will incorporate 59 spacious apartments and has been designed by renowned property services firm Chasecrown.

The project has been designed with a striking two storey high vaulted entrance lobby fronting St Clair Avenue. The voluminous stone framed entrance provides access to the lift and the car park.

A series of one off large laser cut patterned screens and ‘green’ walls will complete a decorative pedestrian interface. The combination of stone, brick, render and a sweeping roof eave will give the building a contemporary yet classic appeal.

Large balconies will give the apartments a spacious feel and enable residents to enjoy views towards the City and Hills to the east and the Adelaide coastline to the west.

The one and two bedroom apartments incorporate spacious open plan living areas, modern kitchens with stone bench tops and stainless steel appliances, built in robes in all bedrooms and secure remote access to undercover parking with the bonus of large secure storage cages.

Apartments are priced from an affordable $279,900 for one bedroom and $324,900 for two bedrooms.

It will go to market on November 25 to allow buyers to take advantage of the new home construction grant before it runs out at the end of this year.

The Avenue apartments is Starfish Developments biggest project to date having cut their teeth by developing 27 townhouses at Blakes Crossing and 40 townhouses at Chestnut Crescent, St Clair.

The company is also in the planning stages for an apartment project in Burke Urban’s Ascot Waters development in Perth.

Starfish Developments Managing Director Damon Nagel said Starfish Developments was initially established to develop properties for the investment market.

“We felt local property investors were being underserved by the style, quality and price of new houses and apartments being brought onto the market, said Mr Nagel.

“However, we also experienced strong demand from owner-occupiers and this has resulted in more than 25 per cent of our properties being purchased by owner-occupiers.

““After purchasing, we’ve also had a few investors decide to make our property their main home and are now looking at the next Starfish project for their investment property.”

Starfish Developments uses the research arm of their sister company Ironfish to decide on the most appropriate areas to develop and the right product mix and pricing structure for their developments.

One of Ironfish’s research team’s key strengths has been their ability to identify projects that meet current and future market demand and are therefore attractive to buyers and investors.

Rather than design and build their own properties, Starfish Developments will develop a project brief and then select the most appropriate local architect and builder to work on their developments.

“The Starfish Developments model gives us the flexibility to then work with the designer and builder best suited to the project, said Mr Nagel.

“Chasecrown is the ideal partner for Avenue at St Clair because of their experience in designing and building high-quality contemporary low-rise apartment projects in new suburbs.

“St Clair is shaping up to become one of the best new suburbs in South Australia and upon completion will incorporate more than 1200 homes along with a brand new Town Centre, Railway Station and 22 hectares of high quality parks, waterways, and community sporting facilities.

“The St Clair Town Centre, where Avenue is located, is growing rapidly following the opening of the new shopping centre, Coles supermarket and development of the Railway Station.”

Starfish Developments is currently actively looking for other development sites in South Australia as well exploring opportunities to joint venture on projects with existing partners.

For more information or to register your interest for Avenue, please contact Matthew Rosie on 08 8110 9888 or 0402 145 798.

For more information on Starfish Developments visit

ISSUED BY HUGHES PUBLIC RELATIONS: Please contact Simon Hatcher on (08) 8412 4100 or 0419 780 071