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Exelsuper records 300% growth

7 July 2014    

Popularity of self-managed superannuation funds continues to rise

The rise in popularity of self-managed superannuation funds in Australia is paying dividends for Exelsuper, which has grown by 300% and tripled revenue since the company’s formation two years ago.

The Adelaide-based specialist SMSF firm can now boast more than $150 million in funds under advice – up from $50 million in funds under advice following the establishment of Exelsuper in 2012.

Exelsuper Chief Executive Officer Chris Harris says the boom in SMSFs among ordinary Australians, combined with the firm’s acquisition of Oxford Financial Services earlier this year, has underpinned the company’s progression.

“Exelsuper has been one of the pioneers of dedicated self-managed super fund specialist advice in South Australia, with our growth over the past two years also indicating how general public demand for specialist SMSF advice and service is increasing,” said Mr Harris.

“Approximately one million Australians now have a self-managed superannuation fund – a figure that is expected to keep rising – so we’re confident that our own growth at Exelsuper will continue to rise as well.”

Mr Harris says the next phase in Exelsuper’s growth is to expand from its Adelaide base.

“Our plan is to build on our development in South Australia through client growth and strategic company acquisitions before pursuing opportunities interstate to eventually become a fully-fledged national firm, specialising in high quality, dedicated SMSF and superannuation services,” said Mr Harris.

“In fact, in response to the growing demand for SMSFs, we’re currently in the process of developing Exelsuper as a high-level franchise business, offering a small number of SMSF specialist adviser franchises to professionals seeking to serve the SMSF community by adopting Exelsuper’s SMSF specialist adviser model.

“We think this will significantly strengthen our SMSF brand and further boost our market share.”

Exelsuper specialises in assisting people to establish and manage their own self-managed superannuation fund in contrast to the “do it yourself” SMSF model that is often promoted by general accounting and financial practitioners in the SMSF market.

Exelsuper’s point of difference is that it offers fully independent insurance and investment advice, combined with administration and bookkeeping services all in one location, delivered by SMSF specialist advisers.

“When people first consider establishing their own SMSF, they soon realise that they need an accountant, financial adviser, share broker, auditor, insurance and legal advisers just to manage it,” said Mr Harris.

“Exelsuper’s unique selling proposition is that we bring all of these requirements together in the one location, and can then provide clients with ongoing SMSF annual returns, audit, bookkeeping, investment and insurance services, as well as technical and strategic advice.

“We also pride ourselves on our easy to use fixed-priced package, which is surprisingly rare for our industry, so there are no commissions, asset-based fees, volume rebates or other hidden costs, which our clients really appreciate.

“At the end of the day, we’re really just helping people get what they want, which is control of their superannuation fund to invest in assets of their choice that ultimately help them take charge of their retirement savings.”

Exelsuper is located at 50 King William Road, Goodwood. For more information visit

Chris Harris, Exelsuper Chief Executive Officer, on 1300 558 713

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