Bing boost for free range egg producer
Solar Eggs to supply millions to Bing Boy
The growth of urban Asian street food retailer Bing Boy and the increasing popularity of free range eggs has led to a massive coup for local South Australian producer Solar Eggs.
The North Plympton-based egg producer has secured a major agreement to supply free range eggs to all of Bing Boy’s Adelaide and Melbourne stores, which now total 30 across both cities.
With individual Bing Boy stores using on average 1,000 free range eggs every week, the agreement equates to the supply of more than 1.5 million eggs annually.
Bing Boy Managing Director Ming Ma says the company transitioned exclusively from cage eggs to free range eggs in May last year and is now delighted to support a local producer.
“We listened to our customers and made the switch to free range eggs last year and the feedback since has been fantastic,” said Mr Ma.
“Initially we sourced our eggs from a range of suppliers, but have now settled exclusively on Solar Eggs to ensure a consistent supply.
“We’re surprised that more food retailers in Australia haven’t made the switch to free range eggs, and until they do, it provides us with a key point of difference for our customers who prefer free range eggs rather than the cage variety.”
Solar Eggs Managing Director Jonathan Attard, who spearheads the third-generation family business, says the Bing Boy agreement is an enormous boost for the company.
“We’re really excited to partner with an emerging company like Bing Boy and provide our excellent quality free range eggs to more consumers across SA and Victoria,” said Mr Attard.
“As a proud third-generation family business, we’re always looking at ways to expand the business so to secure a major supply agreement with Bing Boy is really significant for us.”
Solar Eggs was established by Mr Attard’s grandfather in 1927 and has evolved from a hobby farm in Broken Hill to eight modern poultry farms throughout South Australia with its head office based in North Plympton employing over 30 staff.
Solar Eggs’ popular Gourmet Breakfast range of eggs currently retail across Foodland, Woolworths and independent supermarkets throughout South Australia, Foodservice and other specialty stores.
Mr Ma adds that as Bing Boy continues to expand in SA and Victoria – and nationally – its demand for free range eggs is anticipated to grow significantly, which is good news for both companies.
“We have ambitious plans to grow the Bing Boy brand across all states and territories in Australia, which means we’ll be looking to continually expand our supply requirements of fresh produce, including free range eggs,” he said.
Bing Boy first introduced its Chinese-style wraps known as “bings” to the Australian market in 2011, and now has a growing chain of modern stores across the country that specialise in urban Asian street food.
There are currently 33 Bing Boy stores in Australia, including 12 in SA, 18 in Victoria and three in Queensland.
For more information about Solar Eggs, visit www.solareggs.com.au.
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