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Development application lodged for $200m North Adelaide dress circle project

2 November 2015    


North Adelaide could be set for a major boost with a development application made for a ground breaking master planned $200 million mixed use project combining residences, serviced apartments and retail.

Lodgement of the application for consideration by the Development Assessment Commission follows an extensive design development and review process.  The plans as lodged for the project are supported by the State Government’s Office for Design + Architecture.

In a dress circle location on Brougham Place (49-58) with expansive views across the city, the more than 90 high-rise residences are intended to provide new living and lifestyle retirement accommodation options in the form of elegant, contemporary, secure and spacious low-maintenance apartments.

It is anticipated that future residents will have access to exceptional facilities including rooftop private dining, bar and meeting room and private internal gardens as well as concierge, chauffeur and other services.

The development application also includes a 100 key serviced apartment building for short, medium and long term stay guests to be operated by a yet to be chosen professional serviced apartment operator, and incorporating ground floor retail, restaurants and cafes.

Residents and guests will have the benefit of the exceptional location and views over Brougham Gardens to the City, the hills and the north, as well as easy access to the City and proximity to the shops, restaurants and cafes of vibrant North Adelaide. 

“There are very few options for people in Adelaide’s fringe suburbs looking to down-size their family homes and move into a lock-up and leave lifestyle environment whilst staying close to the things they enjoy - and they’re the needs we’re looking to meet,” says appointed project architect Mr Paul Pruszinski.

“Homes in the project will make extensive use of glass to take advantage of uninterrupted views; enjoy the luxury of high ceilings; abundant light; room for storage, relaxing and hanging favourite art. 

“Spacious kitchens with premium appliances and expansive living areas including generous conservatories and balconies will make hosting friends easy.”

Being a gateway site between North Adelaide and the City, the development is expected to further stimulate trade and activity along O’Connell Street by bringing new residents to North Adelaide in tandem with other major projects planned in the area.

“Attracting retirees to live in North Adelaide and the City where there are existing services and infrastructure makes sense”, said Mr Pruszinski.

The planned project occupies a designated catalyst site and is aligned to the State Government’s plan to reactivate the Adelaide CBD and near-city suburbs such as North Adelaide by attracting more people to live and play in the city.

“The Project is planned to be developed in stages, commencing at the eastern end of the site and moving west.  The rate at which each stage is rolled out will reflect market demand.  The buildings will be of varying heights and scale and incorporate several existing lower scale buildings.”

Mr Pruszinski has worked with respected Adelaide heritage architect Mr Ron Danvers on plans to reinvigorate old stone stables on Ward Street as a licensed café; develop a health and wellness centre on Ward Street; and reinvigorate a heritage listed period home at 49 Brougham Place as the premier residence in the complex. 

The project’s Retirement Living Consultant Loretta Byers expects strong interest in the two and three bedroom residences and a limited number of luxury sub-penthouse and penthouse residences in the development.

Prices for two bedroom and three bedroom apartments are expected to be priced mostly in a range between $750,000 and $1.5 million.

Pre-planning approval interest can be registered online at www.52broughamplace.com.au or by calling 0488 11 22 55.

The development is anticipated to create around 300 jobs during construction.

 

ISSUED BY HUGHES PUBLIC RELATIONS: Please contact Simon Hatcher on (08) 8412 4100 or 0419 780 071 (M)