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New $30 million Bowden apartment project enjoys early sales bonanza

2 May 2016    

Adelaide’s newest apartment development – the $30 million Park Central project at Bowden – is already almost half sold following a successful pre-public release campaign.

Nearly 50% of the 65 premium residences in the 12-storey apartment project have been snapped up in recent weeks following the initial registration of interest campaign.

Adelaide-based developer Emmett Property says Park Central’s location and high quality smart design have resonated with a broad cross-section of buyers.

“We’re absolutely delighted with the response from buyers so far, with these early sales representing a terrific endorsement of the high quality of the development and its outstanding location,” said Nick Emmett, Emmett Property Managing Director.

“In particular, we’re really happy with the large number of owner-occupiers who have already bought into Park Central, including first homebuyers and professional couples through to downsizers.

“Bowden is such a fantastic development offering an exceptional lifestyle so close to the action of the CBD, so we’re not surprised that savvy buyers have realised just how great the opportunity is.”

Forming part of Renewal SA’s $1 billion Bowden development which is revitalising the former Clipsal industrial precinct, Park Central is set to become the tallest apartment building in the region and will feature uninterrupted parkland views to nearby Adelaide Oval and the city.

Located on Park Terrace adjacent the first stage of Bowden’s retail precinct at Plant 4 and Bowden Park, Park Central is the first mixed-use project within the Bowden development, incorporating residential apartments, two-storey elevated townhouses and ground-floor commercial premises.

It includes one, two and three-bedroom apartments and townhouses, with prices starting from $348,000.

Emmett is also close to releasing the commercial component of the project incorporating 300m2 of retail or office space.

“We have received a number of direct approaches regarding the commercial component and are preparing to put the space on the market soon to give everyone an equal chance of securing this prime asset,” said Mr Emmett.

Park Central is Emmett Property’s second major development within Bowden, with the first – the $15 million Merchant apartments – enjoying similar sales success after selling off the plan shortly after the project’s launch in 2014.

Construction of Park Central is expected to commence later this year and support 80 jobs throughout the building process.

Established in 2005, Emmett Property is a South Australian-based, privately owned property development and construction company, which has completed the design, development and delivery of a comprehensive portfolio of industrial, commercial and residential projects worth more than $300 million.

In addition to its Bowden projects, the company is also building a new $20 million commercial office complex on Frome Street in the city, a new Shell Coles Express Service Station at Edwardstown, and has just completed a new distribution centre, showroom and office for Haircare Australia at Marleston.

The $1 billion Bowden development will ultimately comprise more than 2,400 homes as well as cafes, restaurants, offices, open spaces, parks and gardens as part of a vibrant, walkable community for approximately 3,500 new residents.

For more information about Park Central visit


Nick Emmett, Emmett Property Managing Director, on 0438 868 009

Kieran Hall on 0422 147 151 or