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IKEA Adelaide Soft Toy campaign raises over $23,000 for UNICEF and Save the Children

8 February 2012    


Customers of IKEA Adelaide have raised over €19,200 (approximately $25,000) to help fund education programs for disadvantaged children around the world.

The funds, which go to UNICEF and Save the Children, were raised as part of the global IKEA Soft Toy campaign. They will be used to fund education projects in 14 countries including Bangladesh, Cambodia, Ethiopia and Mozambique.
 
The campaign saw the IKEA Foundation donate €1 (approximately $1.30) for every soft toy sold in over 300 stores around the world during November and December, 2011.
 
The IKEA Adelaide store also ran a ‘double donate’ campaign where customers could donate their soft toy to the Women’s and Children’s Hospital Foundation.
 
493 soft toys were donated by customers and co-workers, and were recently delivered to the hospital.
 
Globally, the IKEA Soft Toy Campaign raised over €12.4 million ($16.1 million) in 2011.
 
Since its launch in 2003, the annual soft toy campaign has raised €47.5 million, helping over 8 million children in 40 countries to get better teachers, classrooms, facilities and equipment.
 
IKEA Adelaide Store Manager Agenta Simon said the people of Adelaide have been very generous in their support of the campaign.
 
“They recognise the importance of ensuring all children, regardless of where they live in the world, are given the opportunity to have a good education, said Ms Simon.
 
“IKEA believe that children are the most important people in the world, and that’s why this campaign is so important to help millions of children get a better start in life.
 
“Education is one of the best investments you can make for children and it creates opportunities that impact generations to come.”
 
The IKEA Soft Toy campaign is one of a number of community and charitable fundraising projects undertaken every year by the IKEA Adelaide store.
 
The store also has a longstanding relationship with HeartKids SA, which supports South Australian families with children who have heart disease.
 
ISSUED BY HUGHES PUBLIC RELATIONS
 

For more information contact Simon Hatcher on simon@hughespr.com.au.