Hughes blog post: Racy new approach
We’ve recently been involved in a campaign for one of our clients, Repromed and if you can read the print in the image, it’s a campaign about recruiting sperm donors.
It’s a departure away from Repromed’s traditional marketing channels and one that seems to be paying off for them so far.
The campaign, featuring a lingerie model (pictured) and an online questionnaire, attracted nearly 2000 visits in the first few days following the launch, including hits from places as far afield as Lithuania and Canada. It’s also garnered lots of traditional and social media coverage – but most importantly valuable inquiries to Repromed.
An ad is also being run in January’s issue of FHM magazine (out now) including a full page picture of the lingerie model and a link to the online questionnaire which will hopefully result in even more enquiries for Repromed.
- Jenny Clift
Recent News
- Which charity would your favourite furry friend support? Dig deep for Guide Dogs.
- Adelaide business leaders turning a ‘spotlight’ on homelessness
- Yugo announced Best Student Housing Provider
- Riverland Wine welcomes Chinese removal of Chinese tariffs
- Volunteering is a badge of honour for SA students
- Believe Housing Australia launches much-needed affordable rental homes in Adelaide
- All-woman crew building affordable housing for SA women impacted by violence
- Flinders Port Holdings among Australia’s best privately-managed companies
- Riverland growers to benefit from increased Rural Financial Counselling Service funding
- Celebrating our Guide Dog graduates, retiring Guide Dogs and our newest training group
- Scotch College Adelaide to host the 102nd annual SA Schools’ Head of the River Regatta
- Groundbreaking start for award-winning Waterford Purpose Built Student Accommodation Project
- CH4 Global named one of America’s Top GreenTech Companies by TIME Magazine
- DETMOLD MEDICAL LAUNCHES NEW MASK RANGE
- Blog: Crafting credibility
- Riverland grape growers call for financial support measures to save local industry
- END OF AN ERA FOR BOILEAU BUSINESS TECHNOLOGY
- Hundreds flock to 24/7 National Pharmacies store in first week
- Flinders Port Holdings welcomes PV Spirit to its fleet
- Adelaide welcomes back Emirates