Ronald McDonald House Charity (RMHC) Adelaide is an independent, not-for-profit organisation that provides practical assistance to families whose seriously ill children are receiving treatment at the Women’s and Children’s Hospital.
Ronald McDonald House approached Hughes PR to develop and implement an effective public relations plan to specifically raise the profile of the opening of the $5.3 million house, and the families, volunteers and sponsors involved.
The key objectives of the communication strategy were to:
To achieve these objectives, Hughes PR provided support to RMH Adelaide in the following areas:
The Official Launch event of the new House was held in 2011. The guest list included Ronald McDonald House donors, supporters, patrons, and media guests.
The Community Open Day provided an opportunity for the public to see the House before families start moving in. The event was run as a self-guided tour with volunteers on hand to provide information about the work of the house and answer visitor’s questions. The aim of this particular event was to thank the community because it was their generosity that helped raise the $5.3 million required to build the House.