Adelaide Airport Limited (AAL) operates Adelaide and Parafield Airports in South Australia. Adelaide Airport is the major gateway to the State and services international, domestic and regional flights, while Parafield Airport is one of the busiest general aviation aerodromes in Australia.
Hughes PR has been providing strategic corporate affairs advice and support to Adelaide Airport Ltd (AAL) for more than 10 years, covering a broad spectrum of communications activities.
Adelaide Airport has a number of key communications objectives across its operations and stakeholder groups. Its overarching objective is supporting the State’s growth and promoting the economic and cultural benefits of South Australia.
Other key objectives include:
Hughes PR’s work with Adelaide Airport Ltd is ongoing and designed to build and protect the reputation of Adelaide Airport over the long term.
The consultancy advises AAL’s Managing Director and executive management team on communications strategy at a corporate, customer, stakeholder and local community level.
Hughes PR’s role includes managing communications strategy and implementation for major airport projects and announcements, along with day-to-day media and communications support.
Working with Adelaide Airport requires a multi-disciplinary approach. Over the past 10 years, Hughes PR has brought together a number of services to deliver an integrated strategy. These services include reputation management and stakeholder engagement, crisis management, social media, media engagement and publicity and community relations.
The scope of work includes: