

Adelaide Convention Centre Lego fan event attracts 25,000
The Adelaide Convention Centre has delivered on its promise to create South Australia’s biggest ever LEGO® fan event by attracting 25,000 visitors over two days to the inaugural Brick-a-laide.
More than 20,000 tickets were sold online ahead of the event with an additional 5,000 sold on the door.
Brick-a-laide, which is now set to become an annual event, was held on Good Friday and Easter Saturday and attracted LEGO enthusiasts of all ages including many families and young children
The visually spectacular event featured 67 displays by 50 local and interstate modellers and creators, with California-based, internationally renowned LEGO Artist and Instruction Author Mariann Asanuma making her first Australian appearance to showcase her internationally recognised mosaics.
Adelaide Convention Centre Chief Executive Alec Gilbert said Brick-a-laide captured the imagination of South Australians.
“We knew LEGO had universal appeal but wanted to make sure the Centre created an event that would be memorable for visitors and exhibitors, said Mr Gilbert.
“The Centre’s Halls provided the space for exhibitors to have their work displayed in an appropriate manner and entry was staggered in hourly blocks to allow visitors browse the displays in comfort.
“Over the two days, Brick-a-laide welcomed an average of 1,500 visitors an hour to tour the exhibits before they made their way into the LEGO market to visit the ‘Brick Café’, relax and play with LEGO and grab some goodies to take home.”
The success of Brick-a-laide builds on the Centre’s growing reputation for creating, hosting and running popular public events to fill gaps in the conferencing calendar.
The Centre’s annual Cellar Door Wine Festival, which is held every February, attracts over 9,000 visitors over three days.
Recently, the Centre also created a series of public events to mark the opening of its new West Building, which attracted more than 18,000 visitors.
To view footage from Brick-a-laide visit https://www.youtube.com/watch?v=0sNfKkqIz3Y
For further information visit www.brickalaide.com.au
FOR FURTHER INFORMATION: Please contact Adelaide Convention Centre Marketing Manager Giovanna Toldi on (08) 8212 4099
ISSUED BY HUGHES PUBLIC RELATIONS: Please contact Simon Hatcher on (08) 8412 4105 or simon@hughespr.com.au
Recent News
- National Pharmacies celebrates supplier excellence at 26th annual awards
- Planning approval paves the way for first homes at Senses
- The Pat GC's busy bees deliver gold of a different kind
- First Forestville apartments released shortly
- National Pharmacies unveils new flagship store in iconic North Adelaide development
- Vision 20/20: National Pharmacies sees bright future, opening 20th optical store in luxe location
- CH4 Global named Top Agriculture Sustainability Company
- Blog: Building trust is a must
- Experienced finance leader Brigid Hughes appointed National Pharmacies CFO
- More homeowners 'paying it forward' by refinancing
- CH4 Global selected as international AgTech Startup of the Year
- WINTER WANDERERS: Aussies embracing the family nomad trend at SA’s largest holiday park
- It's PAWGUST! And time for walkies to raise funds for Guide Dogs SA/NT
- ‘Project Flight’ – next phase of Adelaide Airport’s terminal construction commences
- ‘Better Beef’ on Adelaide shelves in world first
- Blog: The evolution of PR in the digital landscape: why a PR strategy without digital is a missed opportunity
- Elders urge youth to keep culture alive at 30th anniversary of Adelaide's first aboriginal aged care provider
- Blog: Caitlyn's work experience at Hughes
- Blog: Navigating the changing media landscape
- Not a one-way ticket: benefits of international education go both ways