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Sale of iconic winery & vineyards a rare opportunity in Barossa

8 September 2020    

Premium Barossa winery, Rolf Binder, is on the market in what is expected to be one of the largest and most anticipated vineyard and assets sales in the region in the past decade.

The combined offering, currently owned by brother and sister Rolf Binder and Christa Deans, includes more than 100 Ha of premium Barossa Valley vineyards across multiple sites, as well as the winery, cellar door and multiple brands.

In addition to the Rolf Binder brand, the sale includes JJ Hahn and Magpie Estate – home of The Malcolm Shiraz, which was the first Australian wine to score 99 points from world-renowned wine advocate Robert M. Parker Jr.

Rolf said that after 65 years of commitment to the Barossa, the time was right to lay the foundations for the business’s next stage of growth.

“This is an exciting opportunity for a buyer to take a significant stake in Australia’s premier wine region,” Rolf said.

“Our vineyard blocks are in the heart of the Barossa, including one directly adjacent to the key vineyards used to supply Penfolds Grange Hermitage.

“Our parents established the business in 1955 and passed the baton to Christa and me. We have worked hard to develop the business to what it is today. The time is now right to hand over the baton and watch the business fulfil its potential.

“We’re looking for an outright sale or a partnership arrangement, and both Christa and I are open to staying on in the short to medium term as winemakers to assist with the business transition.”

Rolf said the Australian wine industry was evolving and providing excellent investment opportunities, particularly at the premium end of the market.

“Wine Australia data shows domestic wine sales increased 6.1 per cent in the past year, despite COVID-19. Internationally we’ve seen 3 per cent sales growth while average prices have jumped 16 per cent,” he said.

“We feel the business is well-positioned to capitalise on existing trends and emerging opportunities, with a secure and major fruit source in one of the world’s most renowned wine regions combined with good water allocations, an established distribution network, growing direct-to-consumer sales and an established, motivated and highly qualified team.”

The sales process will be managed by Mark Balnaves and Marc Allgrove from Evans + Ayers.

Marc said it was anticipated the property and assets will be sold in an EOI process, which will have a closing date in October, in order that the transaction can be completed ahead of the 2021 vintage.

About Rolf Binder

Rolf Binder is a respected Barossa wine brand with a strong sales record, broad national distribution, growing direct-to-consumer programming and an established international presence with growing exports to Europe.

Rolf Binder is best known for its outstanding Shiraz labels, including the signature Hanisch Shiraz and Magpie Estate’s ‘The Malcolm’ Shiraz.

Other popular varieties produced by Rolf Binder include Riesling, Chardonnay, Cabernet Sauvignon, Shiraz, Malbec, Merlot and Tawny.

Renowned American wine critic, Robert M. Parker Jr said: “Rolf Binder is one of my favourite wineries (whose) offerings are never excessively oaked, possess extraordinary ripe, concentrated fruit and great individuality.“

Sales enquiries can be directed to:

Marc Allgrove – Evans + Ayers – 0448 671 815 –

Mark Balnaves – Evans + Ayers – 0417 836 373 –



Rolf Binder – Rolf Binder Wines – 0417 811 868 –

Released by Hughes PR – Call Mark Williams on 0401 147 558