Hughes created the project’s brand identity and all digital and physical marketing collateral for The Brougham.

THE BROUGHAM BRAND IDENTITY AND MARKETING COLLATERAL

Hughes developed and implemented an integrated communications strategy designed to seamlessly support the $200 million development through the development approvals process and into a brand launch. This strategy was developed to ensure the project achieved and then continued to gain the necessary momentum required. Hughes developed the concepts for the brand identity, created a branded marketing website, project brochure, external onsite signage and prepared the artwork for the business stationary – letterhead, business cards and envelopes.