Video Production Case Study

BankSA Foundation

The Situation

Driven by staff donations, the BankSA Foundation have provided over $8 million to local charities.

In 2016, the BankSA Foundation celebrated its 75th Anniversary. To help mark this milestone event, the Foundation asked Hughes PR to create an introduction video to be played at a BankSA event held during the Adelaide Fringe. The video would also later be circulated to all BankSA staff as a feel-good thank you for the generous staff donations that enable the BankSA Foundation to continue to assist charities in need.

In producing this video, the Hughes team also designed, developed and incorporated an animated logo for the BankSA Foundation.